Understanding Chinese Customers For knowing the "Why" of Chinese customers
Introduction: Marketing to China
Are you looking to market your business, products & services to China?
After this course, you will gain an insight of the culture of Chinese consumers, how they have shaped up the digital marketing landscape. You will also gain the tools of evaluating the readiness of your business to be marketing to China through web, WeChat, payment gateway, and delivery options.
Maximum Participants: 20 in classroom, unlimited online
Intended for: general interest, C-suite, marketing head
Duration: 4 hrs total
Cost: $398 + GST, online or in classroom
- Understanding the cultural gap (1 hr)
- Understanding the current state of affairs (1 hr)
- Getting China Ready for your business (1 hr)
- Websites, Payment Gateway, Marketing (1 hr)
Register For In-Person Training
Course Detail
Understanding the Cultural Gap
Learn about the long history and pride of Chinese culture, recent (post 1950s) Chinese under communist rule, and how the opening of markets affects Chinese consumers
The current state of affairs
Learn about the digital landscape of Chinese Internet, and how Wechat fits into the digital lifestyle for daily consumer use in China
Getting China Ready for your business
Learn about what it takes for your business to be China Ready. Learn about the importance of Guanxi (relationships), business registrations, logistics, and more.
Websites, Payment Gateway, Marketing
Learn about how to integrate China marketing into your business – how to setup website, payment gateway, and other marketing needs to target the right audience.
