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Understanding Chinese Customers For knowing the "Why" of Chinese customers

Introduction: Marketing to China

Are you looking to market your business, products & services to China?

After this course, you will gain an insight of the culture of Chinese consumers, how they have shaped up the digital marketing landscape.  You will also gain the tools of evaluating the readiness of your business to be marketing to China through web, WeChat, payment gateway, and delivery options.

Maximum Participants: 20 in classroom, unlimited online

Intended for: general interest, C-suite, marketing head

Duration: 4 hrs total

Cost: $398 + GST, online or in classroom

  1. Understanding the cultural gap (1 hr)
  2. Understanding the current state of affairs (1 hr)
  3. Getting China Ready for your business (1 hr)
  4. Websites, Payment Gateway, Marketing (1 hr)

Register For In-Person Training

Module 1 Basic Operations
Unit 1 Lesson 1: Creating an Account  - Preview
Unit 2 Lesson 2: Updating Account Info
Unit 3 Lesson 3: WeChat QR Code
Unit 4 Lesson 4: Finding and Adding Contacts
Module 2 Using WeChat as a Communication Tool
Unit 1 Lesson 5: Sending and Managing Messaging
Unit 2 Lesson 6: Personalizing WeChat
Unit 3 Lesson 7: Group Chats and Interactions
Module 3 WeChat Power User
Unit 1 Lesson 8: Using WeChat as a Power User
Unit 2 Lesson 9: WeChat Mini Programs
Unit 3 Lesson 10: Using Desktop and Web App
Module 4 WeChat for Business
Unit 1 Lesson 11: WeChat Pay
Unit 2 Lesson 12: WeChat Official Accounts

Course Detail

Learn about the long history and pride of Chinese culture, recent (post 1950s) Chinese under communist rule, and how the opening of markets affects Chinese consumers

Understanding the Cultural Gap

Learn about the long history and pride of Chinese culture, recent (post 1950s) Chinese under communist rule, and how the opening of markets affects Chinese consumers
Learn about the digital landscape of Chinese Internet, and how Wechat fits into the digital lifestyle for daily consumer use in China

The current state of affairs

Learn about the digital landscape of Chinese Internet, and how Wechat fits into the digital lifestyle for daily consumer use in China
Learn about what it takes for your business to be China Ready. Learn about the importance of Guanxi (relationships), business registrations, logistics, and more.

Getting China Ready for your business

Learn about what it takes for your business to be China Ready. Learn about the importance of Guanxi (relationships), business registrations, logistics, and more.
Learn about how to integrate China marketing into your business - how to setup website, payment gateway, and other marketing needs to target the right audience.

Websites, Payment Gateway, Marketing

Learn about how to integrate China marketing into your business – how to setup website, payment gateway, and other marketing needs to target the right audience.

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